Liquid Boardwear is extremely added Peter “Turbo” Hibbard to its rapidly growing sales force. Peter will be in charging up the Ontario region, spreading the gospel of Liquid and supporting the company’s existing dealers.

“I am super pumped to have Peter on board” says Corey Stecker, Sales and Marketing Director for Liquid. “Peter has it. Very few reps understand the retail floor as well as this man. He’s a consummate pro whose passions for the product are contagious. We can all learn a lot from this man.” Along with Liquid, Peter also represents such brands as Paris Glove, Kuusport, Powerbar, Ski Key, Avalanche and Kinesys.

A man of his passions, Peter has been actively involved in all aspects of the ski and snowboard industry in Ontario and has sat on the Ontario Snow Resort Board of Directors. He coaches at the Beaver Valley Ski Club where his family are members. He also teaches in the Ski Resort Operations Program at Georgian College in Barrie. There’s not much he doesn’t do to help grow the sport.

Peter will be an integral part in Liquid’s plan to support regional riders and terrain parks. Understanding the retailer’s needs, the product, and the riders is the equation that he will help foster and grow.