Sugoi announced that, effective June 26th, Kirby Wirchenko will take on the newly-created role of Canadian Sales Manager. Kirby brings a strong Specialty Run background to the position, having spent the last seven years as General Manager of Brainsport The Running Store in Saskatoon, Saskatchewan.
“Were really excited to have Kirby joining us,” said James Samuel, Sugois VP of Sales. “He understands the needs of our specialty retailers, and we look forward to having his drive and passion leading our initiatives in Canada.”
Wirchenko will remain based in Saskatoon where he is a very active member of the running and cycling communities. “Ive watched Sugois evolution over the last decade as a Sugoi retailer, user and fan. Im really impressed with the new leadership and attitude at Sugoi and cant wait to join the team.”