LifeStraw, a developer of filtration and purification products, will be the official filtration partner of the REI Outessa events, three-day adventures connecting women with the outdoors in a supportive learning environment.
LifeStraw will provide water and hydration filters while educating and hosting product demonstrations for nearly 1,000 women attending REI Outessa retreats this summer. Based on availability, registered attendees will also have the opportunity to test the company’s new LifeStraw Flex, LifeStraw Play and LifeStraw Universal.
“Supporting the second annual Outessa retreat series enables us to educate a larger audience of women about the technology advancements LifeStraw is making and how those fit into everyday life,” said Alison Hill, managing director for LifeStraw. “We are honored to be a part of this celebration that encourages women to enjoy the outdoors, and to have the opportunity to share best practices for hydrating safely in unfamiliar environments.”
“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that LifeStraw has signed on to share its important messaging regarding safe, convenient hydration. Together with LifeStraw, we will help women tap into an emotional and profound connection to nature in her journey to live a life outside,” said Sally Johnson, the events manager for REI who helped create the Outessa series.
Photo courtesy LifeStraw
