Life is Good announced a three-year partnership extension with Austin Adventures, the tour service, and High Sierra and American Tourister, Samsonite’s adventure and lifestyle luggage brands. High Sierra will become the official gear partner of Life is Good Adventures, outfitting guests with complimentary High Sierra x Life is Good Pathway Backpacks.

Life is Good Adventures are operated and guided by Austin Adventures.

“I am very excited to announce that we are growing our partnership with High Sierra becoming the official gear partner of Life is Good Adventures with Life is Good and Austin Adventures, uniting our fun travel and lifestyle products with a brand that brings them to life across their adventure-seeking community,” said Till Quante, VP & Business Unit Head at American Tourister & High Sierra.

“Celebrating the outdoors and the incredible benefits of travel are core to our DNA,” said Bert Jacobs, co-founder and chief executive optimist of Life is Good. “Life is Good Adventures provide an opportunity to unplug from the negativity we inevitably face and develop your own practice of optimism. Building on the initial success of our first two years, we are thrilled to grow these once-in-a-lifetime experiences with our friends at Austin Adventures and High Sierra as we continue to expand our tribe of travelers.”

“Not only have we created life-changing adventures with Life is Good over the last two years, but we continue to embrace their optimistic philosophy in everything we do. We can’t wait to see where else we can explore together over the next three years,” added Dan Austin, CEO and Founder of Austin Adventures.

For every guest who books, Austin Adventures will donate $100 to the Life is Good Kids Foundation improving the quality of care for more than 1 million at-risk kids in the U.S.

This year, Life is Good Adventures will be visiting destinations for families or adults only including:

  • Bryce Zion, Utah
  • The Canadian Rockies, Alberta, Canada
  • Big Sky Country and Yellowstone National Park, Montana
  • Pacific Coast beachside, Costa Rica