Emerald Expositions Events Inc., the parent of Surf Expo, Outdoor Retailer and other trade shows, unveiled the launch of its new brand identity, vision and corporate website, emeraldx.com. As part of its brand evolution, the company intends to formally change its corporate name to Emerald Holding Inc.

“There’s never been a more exciting time to be part of Emerald. As our portfolio of events and services has advanced, we have now evolved the Emerald brand to better reflect who we are — a company fully immersed in the industries we serve and committed to supporting the communities in which our customers operate,” said Brian Field, Emerald’s Interim President and CEO. “Our goal is to understand the issues our customers face and develop meaningful solutions that help them overcome their challenges and achieve success. Our business is to build our customers’ businesses through experiences that inspire, amaze and deliver breakthrough results.”

As part of Emerald’s new brand identity, the company has introduced visual and verbal elements that express its story in a comprehensive way. A new website delivers an easy-to-navigate, streamlined experience with enhanced content that reflects Emerald’s vision, and the new corporate logo marks an important milestone in the company’s leadership position in customer-centric market platforms.

Photo courtesy Emerald Holding Inc.