LCI Brands, which offers cordage, webbing, stuff sacks and other outdoor accessories under Lewis N. Clark brand, has promoted Jen Panattoni to Director of Business Development.
As a graduate of DePaul with a BA in Marketing, Panattoni brings 15 years of experience in CPG marketing and brand management to the organization. Panattoni started as a Sales Manager in 2014 and was promoted to Director of Marketing shortly afterwards. Since then, her role has expanded to include brand and trend direction and digital marketing strategy. She works closely with both the sales and product development teams.
“Jen has been instrumental in the consolidation of several of our in-house brands, and in the growth of our flagship brand, Lewis N. Clark,” said Franz Wieshuber, Senior Vice President of Sales and Marketing. “She has also identified and pursued new markets, such as office and hardware.”
Panattoni will continue to work on many of her other current projects, including channel strategy development, competetive analysis of market positions, and brand management.
LCI Brands (formerly known as L.C. Industries, Inc.) is located just outside Chicago and is home to brands such as Lewis N. Clark and UrbanGear. With the luggage caddy as its core offering, LCI Brands began operations in 1971, and since then has expanded to offer hundreds of products in categories such as security, comfort, organization, and health.
