LAKE Cycling shoes signed to be a sponsor for the Jelly Belly Pro Cycling Team for 2007.

“Team Jelly Belly and LAKE shoes are a great match”, said Alana Stewart, Lake¬ís marketing and sponsorship liaison. “Both are well recognized as top-level organizations-Jelly Belly Pro Cycling on the competitive stage, and Lake in the field of product innovation and development”.

When asked about LAKE sponsorship, Team Manager, Danny Van Haute replied: “the partnership with LAKE Cycling Shoes represents another exciting opportunity to provide the Jelly Belly Pro Cycling Team riders with the best gear possible in order to deliver the results our fans and sponsors have come to expect.”