The SportsOneSource Group announced that Kris Versteegen has re-joined the company in a new role. Versteegen, who was an original member of the editorial team at SportsNewsSource, LLC that launched the Sports Executive Weekly and The B.O.S.S. Report weekly trade newsletters in 2003, has been named Director, Business Development Specialty Markets. Versteegen will oversee all aspects of the specialty business for SportsOneSource, including retailer, vendor and supplier relationships in the outdoor, bicycle, running and snow sports markets for all media, research and events services provided by The SportsOneSource Group.
“Its great to have Kris back on board with us again,” said James Hartford, president and CEO of The SportsOneSource Group. “His relationships in these markets run wide and deep and will serve the company and the industry well as we develop and deliver new products and services to meet the needs of both retailers and vendors in this tough economy.”
Kris will be based out of the companys Charlotte, NC headquarters. He can be reached at krisv@SportsOneSource.com or phone at 704.987.3450 x102.
SportsNewsSource, LLC merged with SportTrendInfo, LLC in 2005 to form The SportsOneSource Group. SportsOneSource is the largest trade publisher in the sporting goods industry, producing the SGB, Outdoor Business, SGD TEAM Business and Performance Sports Retailer trade magazines, the Sports Executive Weekly, The B.O.S.S. Report and The GOLF Report executive newsletters and five e-mail update newsletters that reach more than 25,000 sporting goods industry professionals every business day. The company also manages SportScanINFO, the only weekly point-of-sale data reporting service that serves the full breadth of the sporting goods industry and also produces syndicated and custom consumer and retailer surveys through SOS Research.