New Era Cap Co. plans to roll out several more selling kiosks to promote the sale of New Era caps at the ballparks of Major League Baseball teams. Installations are planned for the following teams: Colorado Rockies, Florida Marlins, Milwaukee Brewers, New York Mets and the St. Louis Cardinals. In the summer of 2008, kiosks were installed for the Los Angeles Dodgers, the Oakland A’s, the Philadelphia Phillies and the Texas Rangers.

In April 2008, New Era Cap Company selected nParallel, an international brand communication, merchandising strategy and display agency based in Minneapolis, Minn., to design and develop the kiosks.