Kohl’s Department Stores said Thursday that it has begun selling an exclusive Gaiam women’s apparel collection at Kohl’s stores nationwide and Kohls.com.
Boulder, CO-based Gaiam, which provides yoga, fitness and well-being products and media, joins Kohl’s growing stable of national active and wellness brands. The new one-of-a-kind Gaiam apparel line balances comfort and style with stay-put designs in yoga specific fabrications, including hoodies, graphic tops, dresses, skirts, bras, leggings and more, all under $75.
“Our goal is to make it easy and affordable for families to bring wellness into their busy lives,” said Michelle Gass, Kohl’s chief customer officer. “We know that more than 20 million people practice yoga but that millions more would if they knew where to start. Through our partnership with Gaiam, we are making yoga more approachable and accessible — offering everything from soft, breathable clothing and technical gear to inspiring instructional videos for all levels of experience.”
To launch the collection, Kohl’s hosted an innovative amped-up yoga session taught by Two Fit Moms, with music by DJ Hannah Bronfman, in New York City’s High Line Park. The park was transformed into a colorful and vibrant yoga studio and more than 100 yogis of all ages and abilities participated in the class.
Kohl’s operates 1,164 stores in 49 states.
