KIWI Shoe Care, part of Sara Lee Corp., launched its new national consumer advertising campaign designed to educate consumers on how to care for their shoes with a back-to-basics approach.
“Our
new ads will take a unique approach to drive home the concept of caring
for one's shoes and demonstrate the value and savings it can bring to
one's household,” said Bob Clark, marketing director of Kiwi Shoe Care.
The first ad ran Thursday in the Sports section of USA Today. In
addition to USA Today, KIWI will be rolling out its new advertising
campaign in Lucky Magazine, All You Magazine, and on RealSimple.com and
Artofmanliness.com.
