Kelty has partnered with the Double J Fashion Group to handle their Canadian marketing and distribution.

The announcement concludes a comprehensive search for Kelty, in which the company sought a partner who could strategically support their increasingly diverse product offerings within a highly competitive and geographically challenging marketplace.

“To drive the sales of our core outdoor products as well as our growing list of outdoor lifestyle items, Kelty needed a partner with both vision and experience,” said Kenny Ballard, president of Kelty. “The selection of Double J sets Kelty up with an ideal partner in the growing Canadian marketplace.”

Double J has worked with top brands in the Outdoor Industry for more than 15 years. Currently, they handle the Canadian distribution of Royal Robbins and Ibex, in addition to other lines of fashion clothing.

Based in Mount Royal, Quebec, Double J holds a veteran sales force that covers the entire Canadian marketplace.