resh off the heels of a multiyear partnership announcement, Keds introduced its first footwear collaboration with seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift, available globally beginning in April.
“The sneakers are really fun and easy to wear, and the designs reflect some of my favorite things,” said Swift.
The collection reimagines the classic Keds(R) Champion sneaker in 12 fresh new ways. Chevron is created from mini guitars, polka dots alternate with paw prints, large bunches of flowers float on a background of stripes, and sunglasses create a bold graphic statement. Additional styles include a nautical inspired anchor and stars, a super feminine heart pattern, and versatile polka dots over stripes.
The color palette is bright bold hues of red, yellow, navy, aqua and pink. Finishing touches feature solid trim in coordinating colors, and a special charm in one of two styles: a silver heart featuring Swift’s favorite number, 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle.
“Taylor’s style is effortless and always perfectly pulled together. This collection really reflects her fresh approach to fashion,” said Rick Blackshaw, president, Keds(R). “It is our goal to continuously delight and surprise girls with new sneakers that help them express their personal style. We hope everyone has a lot of fun wearing Taylor’s collection.”
The Taylor Swift for Keds(R) collection will be available at retailers worldwide in April, with select exclusive styles on Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com. All styles a
