Gatorz Inc., a maker of performance eyewear, has hired Robert Reynolds as its CEO.  Reynolds assumed the position April 2, when he immediately begin working with the company’s advisor, Park Lane, to identify growth opportunities.

“Robert has extensive knowledge in all facets of consumer-related brands, particularly in licensing and distribution, said Mike Dianna, chairman of the board of directors. His background in action sports will help the company penetrate these markets. We believe he is the right leader to entrust with our brand as we move the company forward with its growth initiatives, and the board looks forward to working with him to restore profitability and increase shareholder value.”

Reynolds has a strong background in corporate finance and traditional banking, with extensive experience in the preparation, implementation, and management of strategic operating plans and annual budgets. His key areas of expertise include licensing, strategic planning, sales, business development, business integration, contract negotiation, due diligence, and analysis across various industries and capital markets.

“Having been around the action sports community my entire life, I have long been a fan of Gatorz and its products, Reynolds said. I am excited about joining such a great team and leading the company into its next phase of growth. There is significant opportunity ahead for Gatorz, and I look forward to working with the board and senior management to make the teams collective vision a reality.”

Previously, Reynolds served as co-founder and CEO of Super Heat Games, where he managed three successful capital raises and signed licensing agreements with over 30 of the top professional athletes in action sports. Prior to Super Heat Games, he was president of Dunlop Sports Group Americas, an international multi-million dollar manufacturer and one of the most successful brands in sports.

Before Dunlop Sports, Reynolds founded Blind Spot Consulting, a boutique firm that provided a wide array of business solutions to clients, with an emphasis on business strategy and operational structure. Reynolds also sourced and managed the acquisition by Dunlop Sports Group (part of Sports Direct International Plc) of La Jolla Club Golf company, where he had served as chief operating officer and chief financial officer, reducing operating expenses by more than 38 percet in his first year and substantially streamlining operational efficiencies.
Reynolds graduated from UCLA and resides in Carlsbad, CA with his family.

Gatorz Inc. designs, develops, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aircraft aluminum and premium injection-moulded Italian frames. Gatorz precision-built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance, and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer’s specific facial features. In addition, the company’s lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100 percent UV-blocking, optically correct, and distortion-free. Gatorz distribution markets include motorcycling, motorsports, skydiving, military, off-road, hunting & fishing, action sports, and youth lifestyle markets.