Nike’s Jordan Brand hired Tonia Jones as VP and GM of its women’s business.
Jones is a 33-year Nike veteran, beginning her career with the company in 1989 as an account executive. She transitioned to the Jordan Brand in 2014, then returned to Nike to lead SNKRS and NBHD marketplace.
In a statement provided to Footwear News, Jordan Brand president Craig Williams said, “This is an awesome responsibility for Tonia to continue leading our women’s business. This role is such a critical piece of achieving balanced growth across the brand. It requires someone who has a strong respect for our legacy and passion to create our future. We’re excited about Tonia returning to the Jordan team.”
