During the tenth annual Bicycle Leadership Conference, Interbike hosted a breakfast presentation titled “Guiding Our Future” in which show director Lance Camisasca shared post-Interbike survey results. The roundtable discussion that followed covered several issues that are crucial to the future venue and timing of Interbike.
The survey provided some interesting data points – 69% of retailers would prefer Interbike to be held between September 1 and October 31; when asked to identify which city would best suit their business needs, 61% of retailers chose Las Vegas while 50% of exhibitors chose Salt Lake City, Utah.
Camisasca opened up the discussion to vendors and retailers, and while no final decision was made, it is interesting that a change in venue is on the table.
“Interbike's presentation was huge in that they came to the industry in an open way and shared the dilemma of how to schedule and choose a host city,” said Dale Brown owner of Cycles de Oro in Greensboro, North Carolina. “Salt Lake City sounded nice in many ways. It would be a great place for the OutDoor Demo, but nothing can match Las Vegas for the variety of accommodations.”
