Axcent Sports, the exclusive licensee of Descente cycle, run and triathlon apparel in North America, Europe and Australia has created a European subsidiary to distribute Descente athletic and cycling apparel directly to retailers throughout Europe. Riis Cycling is the distributor for Descente Athletic in Scandinavia and Nordic countries.
Olivier Tijtgat, formerly a sales manager for Dina Sport of Belgium, has been hired as director of sales and marketing for Descente Athletic in Europe. Hugh Walton, owner and founder of Axcent Sports, is excited to have a veteran of Tijtgats caliber on board. “Olivier brings a powerful combination of skills, knowledge and experience to this equally powerful opportunity. There is no doubt that Olivier is the right guy to help build Descente into a leading brand in Europe.”
Mr. Hideo Kiyoshige, President of Descente North America, Descente Ltds wholly-owned ski division said “We are impressed with the momentum and results Axcent Sports has been able to achieve in a short time with the Descente brand and are confident that Axcent has the right experience, business plan and team to make Descente a leader in these athletic categories in Europe too”.
The companys headquarters will be Oldenzaal, Holland. Axcent Sports logistics provider in Europe will be TNT Fashions Group. TNT has extensive experience in providing a wide range of logistics services in the apparel field including distribution to specialty retailers throughout Europe.