Implus Footcare LLC has acquired Little Hotties Warmers, a provider of hand, body, and toe warmers. The acquisition comes as Implus Footcare looks to build on its current outdoor and sporting goods product offerings.
Little Hotties Warmers was started in Snoqualmie, Washington in 2004 by Rick Wood, and has experienced tremendous growth in the past few years. Their products can currently be found at Menards, Pep Boys, Costco, REI and many other retailers nationwide. Little Hotties Warmers can be used by athletes, sportsmen, skiers, construction workers or anyone wanting to stay warm during outdoor activities.
“We are delighted to add Little Hotties Warmers to our Implus brand family,” said Todd Vore, president of Implus Footcare. “The brand has shown outstanding potential and the product is a logical fit within our company as we strive to meet the needs of outdoor enthusiasts and the everyday consumer.”
The acquisition of Little Hotties Warmers marks Implus fourth major brand expansion over the past two years. The company recently expanded in 2007 with the acquisition of Yaktrax and Sneaker Balls. Implus also became the North American distribution channel for Grangers in 2008, a company specializing in performance care treatments for fabrics and leather.
