Ibex Outdoor Clothing tapped Double J Fashion Group to act as its exclusive distribution agent for Canada. Effective immediately, the Montreal- based group will implement its existing sales force to manage all sales and distribution for Canada’s four regions.

“We are excited that Double J will be our ambassadors in Canada,” said Andrew Caughey, Ibex vice president of sales and marketing. “Canada is a large untapped market for Ibex with a culture and lifestyle that suits our garment offering, so we expect to quickly establish a new market of Ibex fanatics. Double J is an ideal partner for Ibex as they have spent more than five years developing the merino category in Canada, they are passionate about our approach to sustainable, fashionable, and functional apparel, and are enthusiastic about representing the Ibex brand in Canada, recognizing the growing demand for eco-friendly products of the finest quality.”

With over 30 years of experience, Double J has relationships with some of Canada’s largest and most prominent retailers such as Atmosphere, Campers Village, Coast Mountain Sports, L’Accorde and Valhalla and represents apparel lines including Jesse May, Jeanne Pierre, Robert Graham, and Robert Comstock.

“Our group only represents the highest quality brands,” said David Grosvenor, division manager of Double J. “Ibex is the leading-edge brand in the merino category and is achieving growing recognition in Canada. We are confident that we can grow this awareness for Ibex through our exclusive list of retailers. Ibex is a brand with enormous potential in meeting the lifestyle demands of our end consumers. We are proud to be Ibex’s exclusive distribution group in Canada.”