Hylete Inc., a direct-to-community brand targeted at the lifestyle of functional fitness, has announced its offering of up to $6.25 million qualified by the SEC under Tier II of Regulation A+.
The offering will be marketed to both accredited and non-accredited investors, giving a broader audience the opportunity to invest in the company. Hylete said it has positioned itself to keep significantly growing year over year, while continuing to create high-end performance and lifestyle apparel, gear, and footwear for men and women.
“This Reg A+ offering gives people a chance to invest in a brand they believe in, utilize and wear. Now our loyal community can own part of the brand they help build,” said Ron Wilson, co-founder and CEO, “and receive additional perks that include 50% off retail value of regular priced apparel, footwear and gear, free ground shipping and more.”
Hylete, founded in 2012 and known for its cross-training shorts, is a digitally native brand with over 100,000+ customers and over 255,000+ followers on various social media platforms, designing and building men’s and women’s premium performance apparel, footwear, and gear. Hylete does this with the support, input and feedback of the “Hylete nation” community, thousands of which are influential fitness professionals.
This offering is being administered by WealthForge Securities, LLC member of FINRA/SIPC.
