Hydrapak launched a redesigned website to enhance its direct sales. The site features new multimedia tools and interactive social media integration to provide improved marketing support for the Hydrapak brand and strengthen its position as a technology leader in the hydration category.
The new site brings our brand to life,” comments Matt Patterson, Director of Sales at Hydrapak. It gives our friends and fans an insiders glimpse into the world of Hydrapak that wasnt showcased before. This redesign of the website makes buying direct easy, and communicating with our customers fast and fun.
The site accentuates Hydrapaks innovative spirit and heritage in cycling, running and outdoor sports. New product shots, action images and videos showcase gear and technology found only in the world of Hydrapak. The sites three main technology pages illustrate exclusive Hydrapak innovations in its pack, reservoir and water bottle lines, including the Gel-Bot. Purchasing directly from the site has also been enhanced with current reviews by media and employee insight. All of this comes together revealing the companys personality and design philosophy making the site more robust and relevant.
Also featured on the site are videos, bios and images of the growing list of professional athletes joining the Hydrapak family. Highlights of the Hydrapak athlete team coverage include the riveting drama and psychology involved in 24-hour cycling from the eyes of champion racer Josh Tostado. A blog and an up-to-date events page direct consumers to Hydrapak athlete races, clinics and happenings. Website viewers can also find additional information on Hydrapak manufacturing partners that have joined the innovation movement.
