Houdini, a circular sportswear company, released its SS23 c0llection for the “Adventure Inspired Functional Life.” This line is 100 percent recyclable, renewable, biodegradable, and bluesign certified.
“Adventure Inspired Functional Life is the foundation of the Houdini brand,” said Niclas Bornling, Houdini’s head of brand and DTC. “Our goal for SS23 is to create companion pieces that can be worn in any environment for any activity, from the outdoors to around town. Each garment not only embodies style but also uses fabrics resulting in clean performance. Lastly, Houdini continues to refine the production and supply chain making sure all fabrics are pure, with no synthetic blends.”
The SS23 collection includes shirts, jackets, shorts, and pants. New colors include Jumpin Blue, Geyser Grey, Summit Blue, and Morning Haze with established colors Power Houdi and Mono Air Houdi.
Expanding on its Pace Collection designed for runners, Houdini is offering the Pace Flow Houdi, with Polartec Power Dry Mesh and Pace Light bottoms and Pace Air tops for endurance activities.
The SS23 collection includes the Tree Collection, Pace Air, Pace Light, and Pace Flow Houdi. For more product information, go here.
