Hobie has appointed Kelley Woolsey as vice president, global sales, service and marketing. Woolsey will work with the dealer and sales teams in Oceanside, CA for Hobie, the manufacturer of kayaks and watersport products.

“We could not be more thrilled to have Kelley join the Hobie team,” says Mike Suzuki, CEO, Hobie. “His passion for the brand is unmatched, and his strong industry and leadership experience will have an immediate impact.”

“I was drawn to Hobie due to the authentic, grassroots culture, in combination with ownership’s unwavering commitment to the business,” said Woolsey. “The team at Hobie lives and believes in their message and their culture, and I was eager to become a part of it. I am thrilled and excited to have this incredible opportunity.”

Woolsey is a 30-plus year veteran of water sports and lifestyle brand experience. His career includes working with Bonafide, YakAttack and Big Adventures as vice president of marketing & sales. Before that, he spent several years with Montreal, Quebec-based Pelican International and a decade with Greenville-based Confluence Watersports (Confluence Outdoor) as EVP, Marketing & Sales.