Hibbett Inc. announced the promotion of Jared Briskin to executive vice president, merchandising, effective immediately. In this new role, Briskin will be responsible for merchandising, planning, allocation, and supply chain.

Briskin joined the company in April 1998 as a buyer and has held positions of increasing responsibility in leadership roles as vice president over various aspects of the business from June 2004 through September 2014 to senior vice president and chief merchant since September 2014.

Mike Longo, president and CEO, stated, “Jared has been a cornerstone of Hibbett’s success and growth over his many years of service with the company. Jared is an important asset to the organization and will gain increased responsibility for supply chain to develop and execute strategies that build the position of Hibbett|City Gear as a leading fashion specialty retailer.”

On his promotion, Briskin commented, “I am excited and honored to transition into this new leadership role. Since joining Hibbett, I have been fortunate to work with outstanding teams and leadership during the last 23 years. I look forward to working with our dynamic team to capitalize on our strong growth opportunities.”


Jared Briskin was one of 40 finalists selected in 2008 to be honored with an SGB 40 Under 40 Award. That year, Jared was VP/DMM, Hibbett Sports.

Photo courtesy Jared Briskin