Hat World, a subsidiary of Genesco Inc. has acquired Brand Athletics, a team dealer, custom screen printer and embroidery operator based in Tigard, OR in the metropolitan Portland area.
The company’s acquisition brings Brand Athletics into Hat World’s LIDS Team Sports division. In addition to the brand label, Hat World also assumes all property rights to Brand’s former corporate office, distribution center, production assets, as well as a nine-state sales territory including Alaska, California, Hawaii, Idaho, Montana, Nevada, Oregon, Washington and Wyoming.
“The Brand Athletics acquisition further indicates our intent to grow the LIDS brand through the team dealer channel,” said Hat World, Inc. President Kenneth J. Kocher. “We are excited about LIDS Team Sports addition of the West region of the U.S. to our successful existing national sales force.”
“Brand Athletics is excited to join forces with such an entrepreneurial success story like Hat World, Inc. and be associated with the well-known LIDS brand,” said Matt Geske, Brand Athletics Operations Director. We look forward to this next growth phase and to being a part of something very powerful and special in the team dealer business.”
