Vivian Lefebvre has joined the team at New England Footwear as Director of Public Relations and Marketing and will lead marketing strategy, public relations, social media, and consumer and trade communications for New England Footwear's brands Go Lite and Z7.

Lefebvre brings nearly 20 years of marketing and PR experience, most recently serving as Senior Marketing Manager for North America at The Timberland Company.

Lefebvre will be based in the Newmarket corporate headquarters