Harley-Davidson Inc. has acquired StaCyc, Inc., producer of the 12 and 16 EDRIVE, electric-powered two-wheelers specifically designed for kids.
StaCyc, which entered the market in 2016, currently designs, markets and sells their EDRIVE models for kids, with an MSRP range of $649 to $699. StaCyc EDRIVES are sold in the U.S. through powersports dealerships, including 29 Harley-Davidson® dealerships, online and in specialty bicycle retailers.
“We’re thrilled to have StaCyc become part of the Harley-Davidson family,” said Harley-Davidson Senior Vice President of Marketing and Brand Heather Malenshek. “The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.”
The acquisition of StaCyc expands Harley-Davidson’s electric portfolio and reinforces its commitment to lead in the electrification of motorcycling. Harley-Davidson previously announced plans to launch LiveWire, a premium, high-performance electric motorcycle in fall 2019 and future lightweight and middleweight electric motorcycles at various price points starting in 2021. The StaCyc electric two-wheelers will provide an entry point for the youngest riders to enjoy the thrill of riding.
As a subsidiary, a Harley-Davidson branded version of StaCyc’s 12-inch and 16-inch models will be sold through select Harley-Davidson dealers. The branded products will be available in the U.S. in the third quarter of 2019.
StaCyc branded EDRIVES will continue to be sold through StaCyc’s existing distribution network.
“After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned,” said Ryan Ragland, Founder of StaCyc. “The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”
The StaCyc acquisition is the latest example of how Harley-Davidson is investing in opportunities that inspire increased ridership in the near-term and deliver sustainable growth for the future as part of its More Roads to Harley-Davidson plan. The accelerated plan, which was unveiled in 2018, focuses on building the next generation of riders through new products in additional motorcycle segments, providing broader access to the brand and products and a commitment to supporting and strengthening dealers globally.
Image courtesy Harley-Davidson
