GU Energy Labs named Leadville 2013 100 MTB Amateur champion Laura O’Meara as its new national sales manager for the IBD, or independent bike dealer, channel.
Having most recently served as Powerbar’s NorCal nutrition tech rep, O’Meara maintains a wealth of bike industry knowledge with a keen sense of sales, marketing and event management experience.
O’Meara is a four-time IronMan finisher, and recently claimed the top amateur podium at the 2013 Leadville 100 MTB.
“Laura has an excellent knowledge of sports nutrition and the athletes we serve, not to mention a firm grasp of the process of training our retail base,” said GU VP of Sales Christian Johnson. “She’ll help us take big strides in getting to the next level at IBD.”
“Laura has an excellent knowledge of sports nutrition and the athletes we serve, not to mention a firm grasp of the process of training our retail base,” said GU VP of Sales Christian Johnson. “She’ll help us take big strides in getting to the next level at IBD.”
As national sales manager, O’Meara will be responsible for U.S. sales in the IBD market while continuing to develop new business opportunities within each market. She will manage 12 agencies with over 35 sales representatives throughout the US.
“I’m thrilled to join a motivated, enthusiastic team and be a part of a company which is innovative and always putting the athlete first,” said O’Meara. “As an athlete, I value that approach toward endurance sport nutrition.”
GU’s original Energy Gel was launched in 1994 in Berkeley, CA and the company’s Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically proven, performance-tested nutrition.
GU’s original Energy Gel was launched in 1994 in Berkeley, CA and the company’s Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically proven, performance-tested nutrition.
