Suzy Biszantz, president and CEO of Greg Norman Collection, formerly owned by Reebok, for seven years, was appointed CEO of La Perla, North America, the Italian-based designer and multi-channel global marketer of luxury intimate apparel and beachwear.
Biszantz will be based in the New York office and will report to Jeff Hansen, CEO of La Perla Srl. based in Italy.
“The company has significant growth opportunities in North America and we're confident under Suzy's leadership, the brand will grow to its full potential,” said Hansen. “She will also be instrumental in collaborating with our customers and our design team in Italy to create the appropriate product assortment for this important market,”
“La Perla is a premier luxury brand and I'm thrilled to be joining the company. I look forward to working with the team here to strengthen the brand's presence in North America while continuing to elevate its luxury image and exclusive distribution,” said Biszantz. “The entire collection has a tremendous presence across Europe. Our goal is to further expose this market to the company's innovative product assortment and rich Italian heritage.”
