Golfsmith International Holdings, Inc. announced plans to open its 73rd store in Palm Desert, California. The new large-footprint store will be in excess of 36,000-square-feet will include its experiential format, complete with indoor driving range, state-of-the-art launch monitors, and a full-size indoor tennis court.
The new store, located at Monterey and I-10 in Palm Desert will also include a large putting green and a dedicated chipping and pitching area with an authentic sand bunker. Golf lessons are offered in the store by Golfsmith's exclusive lesson partner, GolfTEC, the nation's #1 golf instruction provider.
The Golfsmith Palm Desert store will feature a full-service tennis department with a wide assortment of equipment, footwear, apparel and accessories. Since fall 2004, Golfsmith has increased the number of golf and tennis stores it operates, with the Palm Desert store being the 59th. The tennis stores are complemented by Golfsmith's “Center Court” tennis catalog and Web site (tennis.golfsmith.com).
“We are confident that our Palm Desert store will set a new standard for an off-course golf and tennis retail experience in Southern California,” said Martin Hanaka, chief executive officer of Golfsmith. “While we had originally only planned to open one new store this year, we have promised to grow when the deal was right and the economics were sound. This store represents fulfillment of both requirements and shows the company's strength in a tough economic climate. We are excited and proud to bring our unique products and services to the avid golfers and tennis players in the Palm Springs/Palm Desert area.”