G-III Apparel Group, Ltd. has entered into a new, extended and expanded license agreement with National Football League Properties, Inc. to manufacture and market men's and women's outerwear, sportswear, and swimwear products in the United States under a variety of NFL trademarks, according to a release by the company.
Under this license, G-III will have the exclusive rights to distribute outerwear to mass-market retailers and mid-tier department stores. In addition, G-III will also have rights to sell outerwear, sportswear, and swimwear to better department stores, specialty stores, stadiums and sporting good stores. G-III has been a licensee of the NFL since 1988. The term of the new license, which extends and expands its existing relationship with the NFL, is for five years and will commence April 1, 2012.
Morris Goldfarb, Chairman and Chief Executive Officer of G-III Apparel Group, Ltd., commented, “We are very pleased to have been chosen as one of a select group of companies to continue to grow its business with NFL. We are proud of the work we have done and the relationships we have built with the NFL over the last two decades. We are confident that we will create additional revenue and profit growth for G-III and the NFL through this new expanded agreement.”
“We are pleased to continue our relationship with G-III to deliver to our fans a variety of apparel including outerwear and lifestyle collections for men and women,” said Leo Kane, the NFL's vice president of consumer products. “G-III has proven itself to be an excellent partner that is capable of delivering high-quality products to our many fans and supporting the continued growth of our broader licensing business.”
