Levi Strauss & Co. announced that Dario Aguilar was named managing director for Latin America, effective December 2. Reporting to EVP and Chief Commercial Officer Gianluca Flore, Aguilar will oversee the company’s regional commercial operations across channels.
“I am pleased to welcome Dario to our commercial team as we continue to rewire the company to operate as a world-class retailer and establish our denim lifestyle leadership in Latin America and globally,” Flore said. “Dario brings deep omnichannel experience to the role, with a proven track record of leading high-performing teams and powering growth with a consumer-centric mindset. I look forward to building on the continued opportunity we see in this dynamic region with Dario at the helm.”
With over 25 years of commercial experience, Aguilar most recently was the CEO of Sephora Mexico, overseeing the growth of the brand’s retail network in the country and reportedly “tripling top and bottom-line growth since joining the LVMH Group in 2021.”
Aguilar also previously led commercial operations for C&A as CEO of Mexico, where he oversaw the brand’s retail fleet and e-commerce launch, in addition to its local logistics and manufacturing operations. Before that, he worked in various commercial leadership roles at Adidas and Nike across Latin America and Europe, expanding the brands’ owned-and-operated and franchise retail operations across markets.
“It is a career highlight and honor to join LS&Co. and be part of leading the next chapter of growth for the Levi’s brand in Latin America,” Aguilar said. “Together with the highly talented team, I look forward to further building our DTC and wholesale business in the region and growing our equity and loyalty with Levi’s fans everywhere.”
Image courtesy Levi Strauss
