Under Armour Signs Lacrosse Phenom Taylor Cummings
The three-time Tewaaraton award winner will be the face of Under Armour’s Women’s lacrosse business.
Puma Campaign Stars Cara Delevigne
The international model, actress and activist fronts a new women’s campaign, Do You, which aims to inspire confidence in women everywhere.
Iconix Adds Independent Board Directors
The appointments of Sanjay Khosla and Kristen O’Hara follow a board-initiated search process for new independent directors that took place over the last four months.
Strava And New Balance Introduce Back Half Challenge
Runners who complete the second half of a race faster than the first half and share it on Strava during the two-month campaign will receive a free pair of New Balance running shoes.
Newton Running Athletes Take On Extreme Endurance Races
Brenda Guajardo will race in Greece’s 153-mile Spartathlon and Harvey Lewis will tackle the Gobi Trail Ultra, China’s first super ultra-distance event.
Astral Bulks Up Sales Team
Astral, a footwear and paddle sport safety gear company based in Asheville, NC, brought on sales representation for the Texas, Oklahoma, Louisiana and Arkansas (TOLA), Midwest and Mid-Atlantic territories.
Hoka One One To Sponsor Dallas Marathon
Hoka becomes the official footwear partner of the 46th BMW Dallas Marathon, Half Marathon and Behringer Relay.
Rack Room Charity Campaign Exceeds $1 Million Goal
The money raised by Shoes That Fit will be channeled through local school liaisons who will identify students and school systems in need, while also coordinating the distribution of new footwear.
Northside Expands Distribution To China
Among the reasons the footwear brand expanded its availability to China is the country’s burgeoning outdoors market, which continues to see an elevated interest in family outdoor activities.
Nike Hosts Special Olympics Oregon Youth Games
The 10th anniversary of the event drew over 500 participants and Nike-sponsored athletes, including Olympic medalists Galen Rupp and David Boudia.
Board Retailers Association Appoints Chairman
Having previously served as co-chair from 2011-14, Bruce Cromartie of BC Surf and Sport will take the reins of the trade organization for the 2017 term. President Mike Duncan will step down.
Performance Bicycle Named Omni-Channel Leader
Performance Bicycle has been acknowledged as Best Omni-Channel Retailer by Interbike.
DSW Appoints New Independent Director
DSW Inc. appointed Joanne Zaiac to its board.
Gander Mountain Opens Fifth Store In Dallas Market
Gander Mountain is celebrating its new store in Frisco with a four-day grand opening starting on September 29.
Hillsound Equipment Adds Midwest Sales Agency
The Vancouver-based producer of winter traction equipment and gaiters for urban and outdoor enthusiasts named Fitzpatrick, Leier & Associates as its representative in the Midwest.
