SGB Footwear

LaCrosse Footwear Launches New Campaign

Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine the LaCrosse Footwear brand messaging.

Sanuk Names New Product Lead

Frederic De Beule, who helped evolve the Adidas Original global product line, will succeed Trisha Hegg as the footwear brand’s director of product October 17.