Adidas By Stella McCartney Reveals 2017 Line On ‘Triathlon’ Runway
“We wanted to meet the needs of the multifaceted and fitness-focused women of today, no matter what their choice of exercise,” said McCartney.
Sierra Trading Post Shifts Online Promotional Strategy
Outdoor consumers who have grown accustomed to Sierra Trading Post’s (STP) website touting consistent 60-, 70- and 80-percent off deals have begun hearing a different tune from the discount outdoor retailer.
U.S. Youth Mostly Fail Physical Activity Report Card
Only 21.6 percent of children ages 6-19 meet U.S. physical activity guidelines.
Jordan Brand #TBTs To Space Jam With New Collection
As a throwback to the 1996 film Space Jam, Nike’s Jordan Brand will release a new collection that honors the movie’s 20th anniversary, along with a globally integrated campaign to introduce the movie to a new audience.
Under Armour App Partners With Fishbrain
UA Record, a dashboard for 24/7 activity, sleep and workouts, will enable users of the angling app to access fishing stats, catches and more.
LeftLane Sports Launches Redesigned Website
The updated website features more responsive design, enhanced filtering and menu options and faster purchasing.
Foot Locker Brings Back “Week of Greatness” Campaign
Foot Locker Inc. kicked off its fifth-annual “Week of Greatness” with five new spots featuring NFL quarterback Tom Brady, NBA forward Carmelo Anthony, rapper Ja Rule, NBA point guard Kyrie Irving, and European football stars Gareth Bale and Anthony Martial.
Academy Sports To Remain Closed On Thanksgiving
Academy Sports + Outdoors will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday.
OrthoLite Expands Marketing And Sales Team
The new hires include Dan Legor as director of marketing and Andy Downes as sales manager, key accounts, along with Matt Hennessey as sales manager, performance east.
K-Swiss Appoints New Director Of Global Marketing
Prior to joining K-Swiss, Patrick Buchanan served as marketing director at sneaker brand Creative Recreation.
Hoka One One Appoints Director Of Sales
Chris Cohen will lead Hoka’s ongoing growth and development of the footwear specialty channel nationally, while also providing general leadership oversight on the East Coast.
New Balance Again Responds To Trump Controversy
New Balance issued another statement asserting that it “does not tolerate hate or bigotry in any form” after an alt-right website described New Balance as the “official shoes of white people.”
Your Next School Syllabus Could Be Made By Nike
Nike is piloting a “Future You” workshop with 10 Oregon schools, and hopes to expand nationally next year.
Dick’s Outperforms, But Gives Caution To Q4
While it’s gained a competitive advantage in the marketplace following other store closures, the nation’s largest sporting goods retailer gave a conservative fourth-quarter outlook that fell below Wall Street’s targets.
Greenpeace Identifies PFC Pollution Hotspots
The environmental watchdog identified locations in the U.S., Europe and China as global pollution hotspots of polyfluorinated chemicals (PFCs) widely used by industries, including active lifestyle brands.
