Reebok Signs Teyana Taylor As Brand Ambassador
Reebok appointed R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.
Birkenstock Expands Into Beds
Birkenstock unveiled a line premium-quality beds, slatted frames, and mattresses in a partnership with Austria’s largest producer of upholstered furniture, ADA.
Tiger Woods Switching To TaylorMade Golf Clubs
Tiger Woods, who had been using Nike equipment since turning pro in 1996, signed a multi-year contract with TaylorMade for all clubs except the putter.
Macy’s Launches Ideology Men’s Activewear Line
Macy’s announced an expansion of the retailer’s Ideology activewear line with the launch of ID Ideology, a men’s collection available exclusively at 250 Macy’s stores and online at macys.com.
Nike Swim Distribution To Expand In Europe
Perry Ellis International Inc. entered into Nike Swim distribution agreements in Europe with Action Sports Sportartikel GmbH Group for Germany, Austria, Switzerland, Netherlands, Belgium and Luxembourg, Tennis Fashion AB for Sweden, Norway, Finland and Denmark and Proged Group for Spain and Portugal.
Dick’s Awards $500,000 Sports Matter Grant To PGA Junior League Golf
Over the next three years, The Dick’s Sporting Goods Foundation will commit $500,000 through a Sports Matter grant to the PGA of America to provide thousands of underprivileged kids at Boys & Girls Clubs, The First Tee and other communities across the country the opportunity to learn to play golf.
PGA Merchandise Show Expects Crowds
The 64th PGA Merchandise Show in Orlando, January 25 to 27, is welcoming more than 40,000 golf industry professionals with more than 1,000 exhibiting golf companies and brands.
Ridge Footwear Makes Numerous Hires In Relaunch
The tactical footwear brand announced a relaunch that includes the addition of key management personnel including national sales, international sales, and marketing.
Vans Opens House Of Vans Chicago
The opening event will be marked with special live performances from Future Islands, Digable Planets and Chicago-based breakout artist, Noname.
Adidas And Wanderlust Announce Co-Branded Collection
The new yoga and training apparel collection builds on a multi-year partnership that began in February 2016.
Darn Tough Vermont Sees Double-Digit Growth In 2016
After a slow first and second quarter due to last year’s mild winter, the Vermont sock company rebounded in Q3 and Q4 to post an increase of 22 percent year-over-year.
HanesBrands Announces 36 Percent Hike In Quarterly Dividend
The board is raising the regular quarterly cash dividend to 15 cents per share, up from 11 cents per share.
What Does Trans-Pacific Partnership’s Exit Signal For Free Trade?
Nike, Dick’s Sporting Goods, The North Face and Under Armour all openly supported the ambitious Pacific-Rim trade pact. New Balance and Patagonia stood out in the industry for opposing the deal.
Feetures Partners With Let Me Run
Let Me Run, a Charlotte-based non-profit, is designed to help pre-teen and teenage boys learn teamwork, build relationship skills and self-esteem and empower themselves and others to live active lives.
Bauer Hockey Continues Partnership With British Columbia Hockey League
Bauer continues as the official equipment and apparel provider of the British Columbia Hockey League and its nearly 400 players.
