REI And POWDR Partner Around Adventure Programs
During the winter, REI Outdoor School guides will lead experiences such as snowshoeing, fat biking, and winter hikes, and social outings like mountain mixology. In summer, participants will be able to mountain bike, learn wilderness medicine, camp, and hike.
Under Armour Upgraded Due To Re-Accessed Expectations
In a note, Susquehanna analyst Sam Poser that while Under Armour’s business “will be challenging for some time,” the downside to owning the stock is “more limited as UAA may have set the bar low enough to allow the company to hit the reset button.”
Neil Cole Forms Tech Firm
Neil Cole, former chairman and founder of Iconix Brand Group, Inc., announced the formation NextRev Commerce, a venture incubated by Cole’s newly launched company, Next Retail Concepts.
Lands’ End Becomes Official Outfitter Of The Weather Channel
The Weather Channel television network and Lands’ End announced a two-year partnership that will integrate the apparel brand into The Weather Channel’s live in-the-field coverage. Lands’ End will outfit the network’s on-camera meteorologists in outerwear and apparel.
Academy Sports Opens Sixth Central Florida Location
Academy Sports + Outdoors opened its newest store in Orlando.
Crocs’ Shares Slide On Conservative Outlook
Shares of Crocs on Tuesday slid 88 cents, or 9.1 percent, to $8.76 on Tuesday after the company reported that third-quarter earnings exceeded Wall Street’s targets but provided weak guidance.
Under Armour Lends Support To Hunt Right; Hunt Fair Chase Initiative
The Hunt Right; Hunt Fair Chase initiative is designed to invigorate a commitment among sportsmen as to the benefits of a fair chase approach, celebrating both personally rewarding and memorable experiences as well as presenting a positive public image of the sport.
Adidas Launches New Adidas App
“To you, for you, with you” is the motto for the new Adidas app, which the sporting goods company revealed at Dreamforce, the world’s largest software conference, in San Francisco, CA.
Simms Appoints Casey Sheahan As CEO
Simms Fishing Products, the manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the appointment of Casey Sheahan, seasoned outdoor industry veteran, to chief executive officer.
J. C. Penney Chief Merchant Exits
In conjunction with this reorganization, the position of chief merchant has been eliminated and John Tighe will be leaving the company to pursue other opportunities.
Christy Sports Acquires BootDoctors
Christy Sports LLC announced its most recent acquisition of BootDoctors, a specialty retailer of ski, snowboard and bike products and services, which currently operates out of three locations in Telluride, CO and two locations in Taos, NM.
Sears Holdings To Close 45 Kmart, 18 Sears Locations
Sears Holdings plans to close 45 Kmart locations and 18 Sears locatons.
American Woman Wins NYC Marathon For First time In 40 years
Shalane Flanagan, long endorsed by Nike, on Sunday became the first women to win the New York City Marathon since 1977.
Adidas Signs Zach LaVine
Adidas reportedly signed Bulls guard Zach LaVine to an endorsement deal. With incentives, the four-year contract could be worth up to $35 million.
Pro Football Losing Fans; Other Sports Holding Steady
The percentage of U.S. adults who self-identify as professional football fans has fallen from 67 percent in December 2012, the last time Gallup asked the question, to 57 percent today. In contrast, every other sport measured in the Oct. 10-11 survey, except for Olympic sports, did not change meaningfully from five years ago.
