REI Adventures Launches New Destinations
REI Adventures, the active travel company part of national outdoor co-op REI, is launching 20 trips, bringing the total for the year to more than 40 new itineraries in Africa, Asia, Europe, Latin America and North America.

Nike Opens LeBron 15 Pop-Up In Cleveland
Nike opened a pop-up location in downtown Cleveland to support the launch of LeBron James’ latest signature shoe, the LeBron 15.

SidelineSwap Looks To Bring Re-Seller Market To Sporting Goods
Brendan Candon, SidelineSwap’s CEO, said, “By building a platform that’s hyper targeted on the sporting goods category, and simplifying the selling process, we’ve been able to attract a ton of athletes who otherwise would have let their gear collect dust in a garage.”

PrimaLoft Finds New Investor To Support Growth
Said Mike Joyce, president and CEO of PrimaLoft, “Our new partnership with Victor Capital will provide the capital, commitment and operating support to drive our technological innovation and market development to new levels.”
Study: LeBron James The NBA’s Most Marketable Player
LeBron James is by far the NBA’s most marketable player, according to a study from Sports Business Daily. Stephen Curry was second and Russell Westbrook was third.
Pop Warner Partners With Vida Shoes
Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, announced that the Vida Shoes International dancewear brand Pastry has become the Official Dance Footwear Partner of Pop Warner Little Scholars.

PrimaLoft Undergoes Recapitalization
The new investor group is led by private equity firm Victor Capital Partners in partnership with the private equity group at Allstate. PrimaLoft management will continue to maintain a significant investment in the business.

Skechers Aims To Raise $1.6 Million At 2017 Pier to Pier Friendship Walk
The Skechers Foundation announced that the organization believes that it will raise over $1.6 million to support children with special needs and education at its ninth Skechers Pier to Pier Friendship Walk.
Shoes For Crews Names President and CEO
Shoes For Crews LLC named Donald Watros as president and chief executive officer, effective October 30, 2017. Stuart Jenkins, current president, CEO and chief innovation officer, will leave the company.

Asics Uses Microwaves To Customize Shoes
Asics is using microwave technology to create custom midsoles in as little as 15 seconds
ISPO Invests In Cross-Medial Brand Identity
ISPO will present its new family brand positioning and a refreshed corporate design.

Louisville Fires Rick Pitino Amid Federal Bribery Investigation
The University of Louisville Athletic Association voted unanimously to fire its legendary basketball coach Rick Pitino after the university confirmed it is included in the FBI’s investigation into corruption in college basketball recruiting.
Vail Resorts Acquires Three Locations
Vail Resorts Retail (VRR) announced that it has entered an agreement to purchase the assets of three outdoor retail stores on historic Main Street in Breckenridge, including The North Face, Columbia and Main Street Outlet, from long-time Breckenridge Ski Enterprise owners, Steve and Susan Lapinsohn.

Susquehanna Downgrades Deckers Over Ugg Weakness, “Unrealistic” Marcato Plan
“Marcato’s plan to drive shareholder value at DECK is either overly optimistic or completely unrealistic,” wrote Susquehanna analyst Sam Poser in a note. “We lean towards the latter.”
Humon Wins HYPE Foundation’s Innovation Competition
The HYPE Foundation, a platform that connects and invests in sports innovation, in partnership with Asics and WeWork, announced that Humon, a fitness wearable start-up, has won the Global Sports Innovation (Spin) Competition that took place in Boston on October 12.