Foot Locker Foundation Holds 17th Annual On Our Feet Fundraising Gala
The event, which took place on Tuesday, October 17 at New York City’s Pier Sixty at Chelsea Piers, benefited educational and other youth initiatives supported by the Foot Locker Foundation.
Boot Barn Supporting Troops With Socks For Soldiers Event
Boot Barn Holdings Inc. is partnering with Operation: Care and Comfort to support active military troops serving overseas with a nationwide “Socks for Soldiers” event.

Timberland Takes Five-Year Urban Greening Commitment To Philadelphia
In partnership with the Center City District and the Center City District Foundation, Timberland and its partners helped restore a portion of abandoned tracks from the Reading Railroad, which will ultimately become a new public green space for the city known as the Rail Park.
Under Armour Partners With St. Olaf College
Under Armour has reached a uniform deal with St. Olaf College, based in Northfield, MN.
OrthoLite Hires Key Account Sales Manager
After a 27-year tenure at Nike, Larry O’Brien will help OrthoLite further strengthen and expand upon the company’s longtime partnership with Nike across all categories.
George Foreman To Launch Comfort Shoe Line
FootSmart.com announced a new collaboration created by George Foreman, the popular businessman, TV personality, and two-time world heavyweight champion, on a walking shoe collection.
Arkansas’ Midwest Sporting Goods Closing
Midwest Sporting Goods in Fort Smith, AK is closing after 77 years in business.

Adidas Hit By Lawsuit By Rick Pitino
The suit claims Adidas has caused the legendary coach “grave damage to his public and private standing and reputation, causing him extreme embarrassment, humiliation, and emotional distress.”

Puma’s Q3 Earnings Surge, Lifts Outlook
Puma reported operating earnings vaulted 68.3 percent in the third quarter as it continued its streak of double-digit top-line growth.

Competitor Magazine Ceases Print Operations
Competitor Magazine has ended its print magazine following the sale of the publication. The Competitor Running website will continue.

Asics Unveils New Identity: I Move Me
Asics America Corp. announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the “I Move Me” campaign in North America.
Sixty Percent Of Holiday Shoppers Plan To Buy Sporting Goods
According to NSGA’s annual Holiday Shopping Survey, 60 percent percent of Americans plan to purchase sporting goods as a gift this holiday season, up from 59 percent a year ago.

Puma Lifts Guidance On Robust Q3
Puma raised its guidance for the year after reporting better-than-expected third-quarter results.

Rick Pitino Sues Adidas
Rick Pitino, who on Monday was fired as Louisville’s head coach amid the college recruiting scandal, has filed a lawsuit against Adidas, claiming Adidas “outrageously conspired” to bribe recruits and he had no idea Adidas was involved in the recruiting violations.
Nike And Portugal Extend Partnership
Nike and the Portuguese Football Federation extended their long-term partnership through 2024.