SGB Footwear

Adidas Hit By Lawsuit By Rick Pitino

The suit claims Adidas has caused the legendary coach “grave damage to his public and private standing and reputation, causing him extreme embarrassment, humiliation, and emotional distress.”

Asics Unveils New Identity: I Move Me

Asics America Corp. announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the “I Move Me” campaign in North America.

Rick Pitino Sues Adidas

Rick Pitino, who on Monday was fired as Louisville’s head coach amid the college recruiting scandal, has filed a lawsuit against Adidas, claiming Adidas “outrageously conspired” to bribe recruits and he had no idea Adidas was involved in the recruiting violations.