SGB Footwear

Foot Locker And Jordan Roll Out Kawhi Leonard Campaign

Foot Locker and Jordan Brand announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle. The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.

Athletic Brands Showing Momentum In Cowen’s Holiday Survey

In Cowen’s second annual Holiday Brand Survey, athletic brands largely led in shopping preference over non-athletic brand choices, similar to last year. Nike came in first, at 34 percent, followed by Under Armour and Adidas at 25 percent each, Victoria’s Secret at 23 percent, The North Face at 22 percent and Columbia and Skechers at 20 percent each.

Adidas Signs P.K. Subban

Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.