Puma And AC Milan Announce Long-Term Partnership
Puma and Italian Serie A football club AC Milan announced an official long-term partnership. The legendary club had been with Adidas since 1998.
Starboard Delivers Letter To Newell CEO And Board Of Directors
In a letter to the board of Newell, Starboard Value LP said it plans to nominate three former Jarden executives (Ian G.H. Ashken, Martin E. Franklin and James E. Lillie) and a former long-time Newell Director (Domenico De Sole) to its slate of director candidates to oversee a turnaround of the company.
L.L. Bean Drops Unlimited Returns Policy
L.L. Bean has ended its lifetime-returns policy due to rampant abuse in recent years. The retailer has initiated a new one-year limit on returns.
U.S. Soccer Elects Carlos Cordeiro President
U.S. Soccer’s membership elected Carlos Cordeiro as U.S. Soccer’s 32nd President during the National Council Meeting at the Federation’s Annual General Meeting (AGM).
Frank A. Dassler To Retire From Adidas
According to Adidas, Frank A. Dassler retired at the end of January. The grandson of Puma founder Rudolf Dassler, was most recently head of the Adidas legal department and will remain closely associated with the sports equipment company in retirement.

Aisle Talk, Week of February 5
Top headlines from the active lifestyle industry you may have missed this week.

Columbia Q4 Boosted By Improving U.S. Business
President and CEO Tim Boyle said, “In the fourth quarter, the U.S. wholesale channel played a significant role contributing to our top line beat relative to our October outlook, aided by improved order conversion.”

Champion Grows Double-Digits In Q4
“We think Champion is doing really well,” said HanesBrands’ CEO Gerald W. Evans Jr. on a conference call with analysts. “It’s got a lot of upside to it from a global standpoint.”

Skechers Delivers Blowout Q4
With all distribution channels delivering double-digit growth, Skechers USA reported fourth-quarter results that came in well above guidance.

LVHM Luxury Venture Partners With Stadium Goods
LVHM Luxury Ventures has formed a “partnership” with Stadium Goods, the New York City-based sneaker consignment giant.
Kevin Garnett Returns To AND1 As Global Ambassador
Sequential Brands Group Inc. announced a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for AND1, the iconic basketball brand which began in 1993.

Fitness And Outdoor Drive Amer Sports’ Q4 Growth
Amer Sports reported revenues on a currency-neutral basis grew 9.0 percent in the fourth quarter, led by a 14 percent gain by its Fitness segment and an 11 percent climb by its Outdoor segment. The Ball Sports’ segment inched up 1 percent and has been impacted by a “challenging U.S. wholesale market.”

Wolverine Worldwide Provides 2018 Guidance With Strong Growth Investment Plan
Wolverine World Wide Inc. provided its outlook for fiscal year 2018 including its investment plan to drive its new GLOBAL GROWTH AGENDA, along with details on the expected positive impact of U.S. tax reform and its WAY FORWARD transformation. The company also announced certain preliminary financial results for the fiscal year ended December 30, 2017, including special charges recognized in the fourth quarter.

Skechers’ Sales Soar 27 Percent In Q4
International wholesale sales increased 40.2 percent; domestic wholesale sales advanced 11.6 percent and company-owned global retail sales expanded 25.8 percent.

Columbia Sportswear’s Q4 Revenues Climb 8 Percent
Columbia Sportswear reported earnings excluding a massive tax charge and restructuring costs rose 9.2 percent on an 8 percent revenue gain. U.S. net sales increased 8 percent to $492.6 million, reflecting growth in DTC and benefits from a shift in the timing of shipments of Fall 2017 advance wholesale orders from the third quarter to the fourth quarter.