SGB Footwear

New Balance Launches “Fearlessly Independent Since 1906” Campaign

New Balance announced the launch of Fearlessly Independent Since 1906 – its new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company. New Balance ambassadors including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd are in the campaign.

Vans Appoints Executive Creative Director

Vans hired Erwin Federizo, most recently at Wieden + Kennedy New York, as global executive creative director. Joyce Ha will oversee global men’s apparel and accessories merchandising as well as Vans’ Active merchandising and design.

National Girls & Women In Sports Day Held On Capital Hill

A coalition of champion athletes and women’s rights activists arrive on Capitol Hill on Wednesday to celebrate the 32nd annual National Girls & Women in Sports Day (NGWSD), a national observance celebrating the extraordinary achievements of girls and women in sports.

Hayter Communications Makes Hires

Hayter Communications, a Williams-Helde company, has expanded its service offerings with the addition of two new hires in its Seattle office. Andy Cochrane joins as content strategy director for the agency’s burgeoning video, photo and storytelling client base; and Matt Glass is leading a new Overlanding/Powersports division.

Pritamo Ahrendt Appointed As WSL Head Judge

The World Surf League (WSL) announced the appointment of Pritamo Ahrendt as WSL head judge. Ahrendt will take over the position previously held by Rich Porta, who will transition into a new role for the League.

Boardriders Announces Leadership Appointments

In the wake of the loss of CEO Pierre Agnes this past week, Boardriders, Inc. announced a number of leadership appointments. Dave Tanner, current chief turnaround officer, will assume the role and responsibilities of chief executive officer.