SGB Footwear

University Of Washington Switches From Nike To Adidas

University of Washington athletic officials announced plans for a 10-year agreement to make Adidas the official athletic footwear and apparel partner of the Huskies through June of 2029. The university had been wearing Nike for 20 years.

Nike Continues Tech-Buying Binge

The acquisition of Invertex promises to move Nike further down the road of being able to offer more personalization and customization to consumers while addressing the complexities of finding the correct shoe size online.

Nike Acquires Israeli Computer Company

Nike Inc. acquired Invertex Ltd., a fashion-tech company providing scan-to-fit shopping platforms powered by 3D and deep-learning, to strengthen the company’s digital technology and talent as part of Nike’s Consumer Direct Offense.