Crocs Casts Fresh Faces For Third Year Of “Come As You Are” Campaign
Crocs Inc. on Tuesday announced a cast of fresh faces for the third year of its “Come As You Are” global marketing campaign. Since 2017, “Come As You Are” has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and desirability.
New Iconix CEO Seeks More Global Approach
Noting that the majority of the company’s 29 brands “have more mindshare than closet share,” Bob Galvin in his first conference call as president and CEO of Iconix Brand Group Inc. promised to push collaboration among licensing partners in a more unified approach. Unfortunately, a bad debt charge from Sears’ bankruptcy stalled progress in the latest quarter.
Nike NYC To Debut In November
In a blog entry discussing the importance of brick & mortar stores in connecting with consumers, Heidi O’Neill, president of Nike Direct, said the new Nike NYC flagship will be opening in New York City this month.
Décathlon To Open First Store In Downtown Montreal
Ivanhoé Cambridge and Décathlon announced that Montreal’s first-ever Décathlon store will open in the Montreal Eaton Centre.
Pac-12 And Nike Set Multi-Year Partnership
The Pac-12 Conference announced a multi-year partnership with Nike to make Nike the official athletic apparel partner and athletic footwear partner of the Conference and all Pac-12 championship events, including the Pac-12 Football Championship Game and both the Pac-12 Men’s and Women’s Basketball Tournaments.
4 Hot Topics From Outdoor Retailer Winter Market
Exhibitors and retailers offered mixed reviews of last week’s Outdoor Retailer Winter Market—the first in November and first in Denver—with the majority of companies that SGB interviewed saying they lamented the show’s lack of attendees and overall dearth of energy but lauded the show’s new date.
Mizuno’s Americas Region Returns To Profitability In Six Months
Mizuno Corp. reported that sales in the Americas dropped 16 percent in the second quarter ended September 30 but the region returned to the black in the six months.
Mizuno’s Profits Slide In Half
Mizuno Corp. operating profits declined 9.5 percent in the first half ended September 30 as a slight improvement in gross margins couldn’t offset the drag from a 5.3 percent in sales. The Americas region returned to profitability.
Bogs Impacted By Later Fall Shipments In Q3
Bogs’ sales were down 5.3 percent on a wholesale basis for the third quarter as shipments shifted later into the fall season. But parent Weyco Group still expects the outdoor shoe brand to deliver an increase in revenue for the year.
Yue Yuen’s Revenues Climb 13 Percent In October
Yue Yuen Industrial Limited reported revenues rose 13.2 percent in October to $885.3 million from $782.0 million a year ago.
Evo Enters Canada With Whistler Village Sports Acquisition
Evo, the action sports and outdoor retailer, announced the completion of its purchase of Whistler Village Sports Ltd. and their five retail locations in Whistler, British Columbia.
Report: Adidas North America Hears Calls For Diversity
Employees at Adidas’ North American headquarters in Portland, OR are openly expressing frustration about the lack of opportunities for minorities, particularly African-Americans, at the firm, according to an article from Footwear News.
National Runner Survey: Millennials Seeking Unique Running Event Experiences
According to the 2018 National Runner Survey Results from Running USA, baby boomers are more likely to participate in the same running events year after year, while Millennials are looking for a unique event experience and less likely to repeat their participation.
Mark Plaatjes Opens In Motion Running In Boulder, Colorado
Renowned physical therapist and co-founder of Boulder Running Company Mark Plaatjes announced the opening of In Motion Running, a new locally owned running specialty store that will integrate running shoes, apparel and accessories with a full-service physical therapy practice.
Nuun CEO To Present On The Power Of Company Culture At Running USA 2019
Kevin Rutherford, president and chief eternal optimist of Nuun and Company, will share some secrets about creating a dynamic workplace culture in a keynote address at the 2019 Running USA Industry Conference.
