Alterra Mountain Co. Announces 4-Year Sponsorship With Smartwool
Alterra Mountain Co. announced Tuesday that Smartwool has been named the official Merino wool base layer, underwear and sock of all 14 Alterra Mountain destinations throughout North America.
Kohl’s Partners With Weight Watchers
Kohl’s announced a new, strategic collaboration with WW, formerly Weight Watchers, to pilot a variety of health and wellness offerings to help customers and Kohl’s associates on their wellness journeys. The projects include the debut of its first in-store WW Studio, the introduction of WW Healthy Kitchen products at select Kohl’s stores and on Kohls.com, as well as subsidized WW Freestyle program memberships for Kohl’s associates through Kohl’s Healthy Rewards.
Camping World Holdings Rolls Out Gander RV Super Centers
Camping World Holdings Inc. in an update said it has opened 12 Gander RV locations since the first opened in Kenosha, WI in the late summer of 2018. Eleven more are planned to open soon.
Puma Appoints Chief Sourcing Officer
Puma has promoted Anne-Laure Descours to chief sourcing officer and member of the management board. Puma’s Chief Operating Officer Lars Radoor Sørensen has stepped down to pursue other interests.
Dissent Labs Socks To Be Distributed By Sidas Technologies
Sidas Technologies NA, Inc. has been named the new distributor for Dissent Labs winter socks for both the United States and Canada.
Adidas Doubles Down On Commitment To Using Recycled Plastic
Adidas in 2018 produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year.
Retail Reports Roundup – January 28
Retail studies arrived last week around growing consumer demands for free shipping, Nike and Adidas landing among most admired companies, more brands expecting to start selling on Amazon in the next five years and more.
Nike Reopens Blue Ribbon Sports Store
Nike has opened Blue Ribbon Sports, a store designed to serve as a community space for local runners in Santa Monica, CA.
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
Active Lifestyle Falls Short On CDP’s Rankings Of Environmental Practices
Johnson & Johnson, Nestle, China Mobile and Microsoft did but no firms in the active lifestyle industry scored top marks in CDP’s prestigious annual rankings of corporate efforts to slow climate change. Hanesbrands, Adidas and Puma scored above-average grades.
Aisle Talk Week Of January 21
Top headlines from the active lifestyle industry you may have missed this week, including, Emerald Expositions saying that after canceling Interbike, it is considering two options that could bring a bike element to either the Outdoor Retailer Winter or Summer Market.
Brooks Adds Two Runners To Hansons-Brooks Squad
Brooks Running Company welcomed Michele Lee to the Hansons-Brooks Original Distance Project (ODP) as well as Marta Pen Freitas to the Brooks Beasts Track Club.
Margaret Doran Hired As VP Of Sales For Pendleton Footwear
Portland Product Werks has announced that Margaret Doran has joined the team as vice president of sales for Pendleton Footwear. Most recently Doran was vice president at jewelry brand Alex and Ani and this move to Pendleton Footwear brings Margaret back to her roots in the footwear market.
Sorel Retains Creative Agency
Columbia Sportswear Company announced a strategic partnership with creative agency Crispin Porter Bogusky for the Sorel brand.
Skechers Partners with Petco To Help Dogs And Cats
Building on its philanthropic history with animal charities, Skechers has entered a multi-year partnership with the Petco Foundation. The footwear company will continue to help save the lives of dogs and cats through its charity line Bobs from Skechers, donating a portion of its proceeds to the Petco Foundation’s charity network.
