SGB Footwear

Viridian Green Laser Sights Hires New Marketing Firms

Viridian Green Laser Sights, a subsidiary of Laser Aiming Systems Corporation, has the hired two new sales and marketing groups-H&G Marketing and ProActive Sales and Marketing. ProActive will have account responsibilities in the southeast while H&G will p

Brunton Updates Brand with New Products, Marketing

Camping equipment manufacturer Brunton is rebranding itself with a new marketing campaign to include new advertising and creative, a new product line, website redesign, and an expanded social media initiative.
Brunton’s rebrand is built around the tagline

SIA: SnowSports Feb. Sales Decline

Snow sports market sales declined 16% overall in February 2009 versus February 2008, according to the most recent SIA Retail Audit Topline Report. Snow sports equipment sales were particularly hard hit in February, as consumers hesitated to purchase big

JJB Sports Proposes New Deal with Landlords

JJB Sports PLC, the U.K. sporting goods chain, has finalized terms for company voluntary arrangements (CVA) as it looks to save its remaining stores. This CVA enables a company to reach an agreement with its unsecured creditors and restructure debts…

March Outdoor Sales Showing Positive Signs

While the specialty outdoor industry started the fiscal year slowly in February, sales seem to be picking up in March. Many retailers who spoke with The B.O.S.S. Report are seeing the retail environment slowly regain some health after one of the most diff

American Rec Names New CEO

American Recreation Products appointed Dale Philippi to the position of president and chief executive officer. He replaces Jim Baumann, who is leaving the company…

Michigan’s Frey Foundation Gives $160,000 Grant to DU

A major environmental effort in southwestern Michigan recently got a boost. The conservation organization Ducks Unlimited (DU) received a grant of $160,000 from the Frey Foundation. The grant will be used to protect and restore valuable habitat through DU

Gable Leaves Congressional Sportsmen’s Foundation

Melinda Gable, having served the Congressional Sportsmen's Foundation, for the past 10 years, recently left the organization in order to launch C2IT Strategies, a consulting company to serve as a resource to the outdoor industry, allied industry and