Cobra-Puma Golf Establishes Canadian Division
Puma said that as part of its acquisition of Cobra, effective July 1st 2010, PUMA Canada will be the exclusive managing entity of this newly formed division called COBRA-PUMA GOLF Canada…
REI to Open Fourth Maryland Store in Fall
REI is moving ahead with ahead with plans to open it's fourth store in Maryland this fall at a location in Columbia Crossing…
Easton-Hockey Signs Top Draft Pick
Easton Hockey has signed Taylor Hall, one of the top prospects in the NHL draft, to an endorsement deal…
Kokatat Hires New Dealer Rep, Promotes Another
Kokatat has hired Scott Frank as its new customer and dealer service representative at its Arcata, CA headquarters. Additionally, Matt Porter has been promoted to the position of Marketing Event/Product Manager, effective immediately…
TNF Sets Up $100,000 Explore Fund to Support Youth Outreach
The North Face launched Explore Fund, a $100,000 fund that will support nonprofit organizations focused on getting American youth outdoors. The Fund, supported by a $50,000 donation from the Conservation Fund, will award grants of up to $2,500 to finance
Nike’s Ambush Marketing Paying off at World Cup
With its highly-popular “Write the Future” ad campaign, Nike is said to be gaining greater awareness around the World Cup than the event's official sponsor, Adidas. Two separate surveys show Nike is emerging as the most recognized company of the Worl
NikeFootball Launches Largest Interactive LED Installation in Africa
Nike Inc. said it installed its largest-ever interactive digital communications experience in downtown Johannesburg on one of the city's most iconic buildings, the Life Center. The interactive LED screen structure stands 30 stories and 138 meters hig
Alli Sports Acquires Standard Boardshop
Alli Sports, the the NBC- and MTV-owned company behind the Dew Tour, has acquired Standardboardshop.com, the skate e-tailer. It also plans to launch a new e-commerce site called the Alli Shop…
CamelBak Uses Outdoor Nation to Launch Micro-grant Program
CamelBak unveiled a $5,000 micro-grant program at the Outdoor Nation Youth Summit and Festival in New York City this weekend. Ten summit delegates with the most innovative, creative and engaging ideas for motivating people in their home towns to ditch dis
GSI Commerce Appoints Marketing Services Chief
GSI Commerce Inc. announced Bill Mills has joined the company as vice president of corporate development for its Global Marketing Services division. In this newly developed role, Mills will lead the merger and acquisition activities for its marketing serv
U.S. Soccer Sues TSA Over World Cup Ads
Sports Authority was sued by the U.S. Soccer Federation over its advertisements linked to the 2010 FIFA World Cup. The ad, televised during the June 12 U.S. vs. England match showed Taylor Twellman, a forward on the U.S. national team, and Michael Strahan
True Temper Investing in Manufacturing Ops
True Temper Sports is preparing to invest approximately $10 million — its largest capital investment in the last five years — to expand manufacturing capacity of its worldwide operations. Up to 40% of that investment will go to improve its factory in Am
Yue Yuen Continues to See Asia and Owned-Retail Drive Q2 Gains
Yue Yuen Industrial Ltd., the Chinese manufacturing behemoth that makes footwear for many key athletic and outdoor brands, reported consolidated net revenues improved 12.8% to $1.34 billion in the fiscal second quarter ended March 31 from $1.19 billion in
Great American Bike Sales Looks Positive
The idea was to engage consumers in a nationwide movement to hit the road. In contrast to the way many of these large-scale promotions turn out, in retrospect, the Bike Cooperatives recent Great American Bike Sales proved quite the contrary. The event t
New, Publicly-Traded BDE is Built-to-Last
Black Diamond Equipment Ltd’s (BDE) acquisition came as the company’s founder and CEO Peter Metcalf was seeking a capital structure that would provide liquidity for long-term investors while enabling the iconic brand to compete globally in an
