Everlast Launches Breast Cancer Research Campaign
Everlast Worldwide, Inc is extending its efforts to raise awareness and funds for breast cancer research through a multi-tier marketing program that offers consumers a variety of ways to get involved and join the fight against the devastating disease. Cha
Foot Locker to Donate Shoes
Foot Locker on Oct. 6 will give away 5,000 pairs of new shoes to the Fred Jordan Mission for L.A.'s Neediest Children…
Nike and and POINT 3 Basketball Settle Lawsuit
Nike Inc. and POINT 3 Basketball, LLC announced that they reached a mutually agreeable business resolution of a litigation that had been pending. The suit involved whether Nike's new Air Jordan shoes endorsed by Miami Heat superstar Dwyane Wade infri
Fila Launches Body Toning Collection Ad Campaign
Fila USA unveiled the Fall 2011 Body Toning Collection ad campaign, which features six real women from across the United States wearing the expanded fitness apparel line. This fall campaign launches the second year of Fila's national marketing and ad
McNett Promotes Mathias to VP of Sales
McNett, the outdoor industry manufacturer of Gear Aid gear care and repair products, Aquamira water treatment technologies and the Outgo personal care brand, promoted Liz Mathias to vice president of sales…
Xtep Becomes Apparel Sponsor for Hong Kong Marathon 2012
Xtep International Holdings Limited announced that the company has been appointed the apparel partner of Standard Chartered Hong Kong Marathon 2012. This is the first time in 16 years that the Standard Chartered Hong Kong Marathon has introduced a Mainlan
Surf Expo Producer GLM Acquired By Providence Equity
George Little Management (GLM), which produces 15 trade shows and other events including Surf Expo, announced the completion of its acquisition by Providence Equity Partners…
Taylor Brands Hires Reps for Midwest and Northeast
Taylor Brands has hired Outtech Marketing and RJ Birchler and Associates to represent the company in the Midwest and Northeast, respectively…
Pearl Izumi Launches Minimalist Cycling Shoes
Pearl Izumi recently unveiled the new Octane SL III, which promises to bring running shoe minimalism to cyclists…
Chaco and Merrell Form Dedicated Sales Teams
Chaco and Merrell announced the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field servic
Rossignol Adds New Nordic Division Manager
The Rossignol Group has hired Ryan Green as its Nordic division manager for the U.S. market…
Brooks to Throw PureProject Launch Parties
To celebrate the launch for the Brooks PureProject collection, 40 specialty running retailers from across the country will host launch parties on Oct. 1. These parties will roll out the red carpet for Brooks PureProject on its first day at retail, and inc
SylvanSport LLC Alleges Chinese Factory Ripped Off Its IP
North Carolina-based SylvanSport LLC has learned that Wuyi Tiandi Motion Apparatus Co., Ltd. (TDR MOTO), a manufacturing company operating out of Zhejiang, China has begun manufacturing and selling counterfeit versions of the popular SylvanSport GO…
Otrovox Partners with Smith Optics to Promote Safety
Ortovox, the maker of avalanche beacons, has partnered with Smith Sport Optics to promote avalanche safety. Ortovox will be the Official Avalanche Safety Equipment Supplier for the Prospecting Idaho backcountry playground…
Patagonia Opens Flagship Store in London
Patagonia's first London store opened it's doors last week in Covent Garden. The 4,300 sq ft of retail space will be a showcase for the full Patagonia offering from core alpine and ski/snowboard products, to its footwear collection…
