Nike Launches FuelBand Smart Wristband
Nike Inc. unveiled the Nike+ FuelBand, a wristband meant to track activities and provide wearers with NikeFuel scores. The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will
K2 Plots 2013 Launch of Expansive Outerwear and Softgoods Collection
K2 Sports executives publicly confirmed rumors regarding the ski and snowboard manufacturer's plans to launch an expansive outerwear program. The company will introduce a men's and women's winter sports outerwear program for the 2013-14 sea
Lids Team Sports Acquires Transfer Magic
Lids Team Sports, part of Genesco's Lids Sports Group, announced the acquisition of Transfer Magic, a technology company that specializes in online embellishment services based in Anderson, IN. Lids Sports Group will principally utilize Transfer Magi
City Sports Moves To Bigger Location in Ardmore, PA
City Sports announced plans to relocate its Ardmore, PA location in the Suburban Square shopping center, providing a completely revamped retail experience. City Sports' Ardmore store will move from its present location within the Suburban Square comp
Obesity Rates Stabilizing But Not Improving
New statistics cited in two papers report only a slight uptick in obesity rates since 2005. The statistics from the Centers for Disease Control and Prevention showed that more than 35 percent of U.S. adults (78 million people) are obese, defined as having
REI Ranks Eight on Fortune’s 100 Best Companies to Work For
REI (Recreational Equipment, Inc.) is number eight on FORTUNE magazine’s 2012 list of “100 Best Companies to Work For.” The recognition marks the highest-ever ranking for REI and 15th consecutive year of being named to the list…
Spy Becomes USA Cycling Sponsor
SPY, the Southern Calif.-based purveyor of technical sunglasses, goggles and prescription eyewear, has joined USA Cycling as an official sponsor…
Nau Debuting Latest Fall/Winter Collection at OR Winter Market
Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety
La Sportiva Announces New Skis, Redesigned Line of Boots Ahead of Winter Trade Show Season
La Sportiva North America announced that it will introduce three new skis and a redesigned line of ski boots for the 2012-13 winter season. La Sportiva will debut its new skis and boots at the 2012 OR Winter Market, SIA Snowshow and ISPO tradeshows…
Airwalk Partners with MMA Athlete Jason Miller
Airwalk announced a partnership with professional MMA athlete and media personality Jason “Mayhem” Miller…
TNF, Life is Good and Patagonia Lead Outdoor Social Media Awards
Outdoor Magazine said The North Face, Life is Good and Patagonia were the top outdoor companies in its 2011 Social Media Awards…
Warrior Sports and Liverpool Football Club Announce Partnership
Warrior Sports Inc. and Liverpool Football Club officially announced a deal which sees Warrior become the club's official kit supplier. The deal, which will come into play from June 1st 2012, will see Warrior create the Liverpool FC home, away and th
Spalding and Sportsfield Specialties Announce Strategic Partnership
Spalding, a division of Russell Brands LLC, and Sports Specialties LLC, a wholly-owned subsidiary of Sportsfield Specialties Inc., based in Delhi, NY, announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports cons
Zappos.com Targeted in Cyber Attack
Zappos.com CEO Tony Hsieh told the online retailers 24 million customers Sunday that the company was the victim of a cyber attack, but that the database that stores customers’ critical credit card and other payment data was not affected or accessed.
Warrior Replaces Adidas as Liverpool Sponsor
Warrior Sports reportedly reached a sponsorship deal with the English soccer club Liverpool, replacing Adidas. Warrior, owned by New Balance, is said to have paid £25 million a year for the rights, twice what Adidas currently pays…
