The Burris Company announced that Sports Marketing South will be representing both the Burris and Steiner optics brands in ten southeastern states. Effective Feb. 1, 2012, the new rep group will be responsible for sales to authorized dealers and distributors in Alabama, Georgia, Mississippi, Florida, North and South Carolina, Tennessee, Kentucky, Virginia and West Virginia.
Sports Marketing South has 10 sales professionals who will cover the territory for the Burris and Steiner brands with the goal of increasing and strengthening customer sales and service throughout the Southeast.
“We look forward to working with Skip Dahlstrom and his team of sales professionals,” said Rob Siemers, general manager at Burris Company. “Their long-standing relationships with distributors and key dealers throughout the southeast will help us increase our market share and significantly grow both brands.”
Founded in 1971 and headquartered in Greeley, Colorado, the Burris Company has been located in northern Colorado for nearly 40 years. The company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories. The Greeley headquarters is also home to the North American division of Steiner, an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides both binoculars and tactical riflescopes to military and law enforcement agencies worldwide.