OR Winter Market Offers Multiple Aids for Show Scheduling and Navigation
Outdoor Retailer Winter Market's 2012 Smartphone App is now available for download. In a bid to make it easier to navigate the labyrinthine show floor next week, the trade show is also manning a new info kiosk and launching a text help service. Final
Reebok Launches Global Marketing Campaign Around CrossFit
Reebok launched a new, fully integrated marketing campaign – The Sport of Fitness Has Arrived. At the center of the campaign is CrossFit, the strength and conditioning program. With the campaign, Reebok said it is “aiming to change the way people perceiv
Gear Aid Announces New Odor Eliminator
Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to tr
OIA Delegation Attends White House Insourcing Forum
Executives from Outdoor Industry Association, Exxel Outdoors, Keen and Marquette Backcountry met with President Obama Wednesday morning at the White House as part of an “Insourcing American Jobs” Forum…
Outdoor Nation Soliciting Paddlesports Grant Applications
Outdoor Nation is accepting applications from individuals between the ages of 18 and 28 or 501c3 non-profit organizations interested in connecting young Americans with their waterways through recreational paddling…
Nike Contractor to Pay Indonesian Workers $1M in Overtime Dispute
Nearly 4,500 workers working at a Nike contract factory in Indonesia will receive a little more than $1 million in unpaid overtime compensation from the Nike supplier…
Dick’s Sporting Goods Taps Anomaly as Ad Agency
Dick's Sporting Goods has selected Anomaly as its new agency, the retailer confirmed. It's the first retained-agency relationship for Dick's and marks a shift from its strategy of relying on an in-house creative team and various production
Final Voting Begins on Avalaunch Winter Market Awards
Final voting for the inaugural Avalaunch Winter Market Awards, presented by Outdoor Retailer, has begun. Final nominess for Ambassador, Company, Safety Product, New Product and Avalanche Educator of the Year are…
EMS Poised to Roll Out iPads to Associates in All Stores
Eastern Mountain Sports has successfully piloted the VeriFone GlobalBay iPad solution in four stores and is readying a 2012 rollout. The technology allows EMS store associates to show shoppers all products available in-store and online using iPads on the
Julbo to Exhibit New Goggle Lines, Launch University Session at OR Winter Market
Julbo, the manufacturer of mountain eyewear, announced that it will be unveiling its new collection of technical goggles at the upcoming Outdoor Retailer Winter Market. Additionally, the company will launch a unique program – the Julbo Glen University Se
Jones Group Cuts Q4 Outlook
The Jones Group Inc. said adjusted and reported fourth-quarter revenues will be in the range of $892 million to $895 million versus previous guidance of $918 million to $961 million. Adjusted and reported gross profit margin is estimated to approximate 35
Delta Apparel Cuts Q2 EPS Guidance
Delta Apparel, Inc. cut its Q2 guidance. Factors cited were record cotton prices combined with selling price discounts as well as lower sales volume in branded products due to price increases to retailers that resulted in somewhat reduced demand…
Power Balance Receives Court Approval to Exit Bankruptcy
Power Balance Performance Technology, the maker of wristbands worn by professional and amateur athletes, has received court approval to emerge from bankruptcy under new ownership. The new owners, which will operate as Power Balance Technologies Inc., plan
SPRI Adds Dean Young as National Account Manager
SPRI Products, Inc., a leading distributor of rubberized resistance products and fitness accessories, recently hired Dean Young as national account manager, working in the company’s Commercial Division calling on all vertical markets, including hosp
Finish Line Youth Foundation Raises a Record $1.78 Million
The Finish Line Youth Foundation announced that it raised a record $1.78 million through its annual holiday fundraising drive, which was held in Finish Line retail stores nationwide and online at finishline.com from Nov. 7 through Dec. 31…
